For decades, McDonald’s ruled fast food with their Quarter Pounder burger. In the 1980s, a rival chain cooked up an idea to dethrone the company with the golden arches. A&W offered the Third Pound Burger—larger than McDonald’s—and sold it for the same price. Even more, A&W’s burger won numerous blind taste tastes. But the burger bombed. Nobody bought it. Eventually, they dropped it from the menu. Research revealed that consumers misunderstood the math and thought the Third Pound Burger was smaller than the Quarter Pounder. A grand idea failed because people missed the basics.
Jesus warned of how easy it is to miss the basics. Religious leaders, scheming to trap and discredit Him during the week He was crucified, posed a strange, hypothetical scenario about a woman who was widowed seven times (Matthew 22:23–26). Jesus responded, insisting that this knotty dilemma wasn’t a problem at all. Rather, their problem was how they didn’t “know the Scriptures or the power of God” (v. 29). The Scriptures, Jesus insisted, aren’t first intended to answer logical or philosophical puzzles. Rather, their primary aim is to lead us to know and love Jesus and to “have eternal life” in Him (John 5:39). These are the basics the leaders missed.
We often miss the basics too. The Bible’s main aim is an encounter with the living Jesus. It would be heartbreaking to miss it.
